EcoBridge is a fictional sustainability consultancy. I developed a set of corporate communication materials to simulate the type of design work required in a corporate/tech environment.
Challenge
Corporate clients often need complex data distilled into clear, branded reports. The challenge was to design a professional yet engaging visual system for EcoBridge’s sustainability reports.
Solution
To address the challenge, I created a cohesive set of corporate communication materials for EcoBridge. Each deliverable was designed with a consistent visual system that balances professionalism and clarity. The layouts highlight the most relevant data through clear hierarchies, visual KPIs, and branded iconography, ensuring the information is both accessible and engaging for different stakeholders.
Visual System
The visual identity of EcoBridge’s reports is built on simplicity, consistency, and clarity:
· Typography: Inter was chosen for its versatility and readability across print and digital formats. It conveys a modern and neutral tone that supports data-heavy content without distraction.
· Color Palette: Three shades of green form the backbone of the system, symbolizing sustainability while providing enough contrast to structure information hierarchically.
· Iconography: A line-based icon set was developed to illustrate KPIs and categories. The lightweight, geometric style integrates seamlessly with text and reinforces clarity.
· Graphic Motifs: The leaf shape from the EcoBridge logo is applied across covers, as subtle dividers, and as part of background patterns. This creates brand continuity while avoiding visual clutter. Images are consistently treated with a corporate green overlay, ensuring they blend with the brand palette and maintain a professional, unified appearance.
Impact
The system ensures clarity for decision-makers, highlights key achievements, and strengthens EcoBridge’s positioning as a sustainability leader.
This project reflects my ability to translate complex content into clear and impactful visual communication for corporate audiences.
